Elle Décor Names IPPOLITA Boutique One of “Best New Stores”

Elle Decor December 2012 Cover

Elle Décor Magazine named luxury jewelry designer IPPOLITA’s flagship store on Madison Avenue one of New York City’s “Best New Stores” in their December 2012 issue. Jeffrey Hutchison designed the first stand-alone store to reflect the brand’s organic yet feminine appeal. The Madison Avenue boutique marks an exciting new chapter in JHA’s partnership with IPPOLITA, which includes multiple store-in-store projects at luxury department stores such as Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, and others.

Through the course of these projects, JHA created a striking visual language for the brand, so when it came time to create her flagship store, IPPOLITA once again turned to JHA to interpret the designer’s aesthetic in a 3-dimensional space. The showroom reflects the fundamentals of IPPOLITA’s work: the intersection of sculptural designs and elements found in nature.

“When choosing an architect to design IPPOLITA’s flagship store, Jeffrey Hutchison was the natural choice,” says Joe Cavalcante, CEO for IPPOLITA. “Jeffrey’s capabilities perfectly compliment our focus on beauty in sculptural design.”

The decidedly modern space is balanced with artisanal elements, which include a combination of warm tones and inspired pops of color. The carved dark bronze tubing, hammered light bronze accents, cerused oak wide-plank wood floor laid in a herringbone pattern, steel-blue rug, and a unique chandelier by artist Jess LaRotanda comprised of hand-gilded flowers in porcelain come together in a space that uniquely mirrors IPPOLITA’s commitment to craftsmanship, beauty, and artistry.

Ippolita Madison Avenue Store Jeffrey Hutchinson