Jeffrey Hutchison & Associates’ creation of The Fifth Avenue Man at Saks Fifth Avenue in Chicago was recently named one of the “Best Store Designs of the Year” at the prestigious design:retail Portfolio Awards.
About the Project: Jeffrey Hutchison & Associates was commissioned to reinvigorate the 40,000 square foot men’s fashion emporium The Fifth Avenue Man within Saks Fifth Avenue’s Chicago flagship at 700 North Michigan Avenue. Appealing to a fashion-forward consumer market, JHA designed each floor with its own identity.
JHA’s Vision: “The goal of the project was to create a new shopping experience for the modern fashion-focused man, while building a strong Saks Fifth Avenue identity,” says Hutchison. “We decided to move away from the typical department store arrangement and create a unique, open shopping environment, which is different than anything in the marketplace. Essentially, these two floors are designed as a specialty store within a larger department store.”
“To re-launch the menswear space, we needed a team with a fresh approach to the iconic Saks Fifth Avenue brand. Jeffrey and his team pushed boundaries of staid department store practices, with a true sense of creativity and understanding of The Fifth Avenue Man. The result is an exciting new lifestyle shopping experience all under one roof.”
– Harry Cunningham, SVP Store Planning & Design, Saks Fifth Avenue
- Revolving art installations
- Custom bronze and steel sculpture cutting through both levels
- Oak flooring sourced from the Netherlands
- Mid-century modern architectural touches
- Eclectic collection of classic and contemporary furniture
- Nine large-scale floor-to ceiling vitrine