With Shinsegae Women’s Contemporary, JHA Brings “Lifestyle Retail” to Korea

By |2018-06-20T08:43:51+00:00November 17th, 2016|News|

JHA: New Project: Shinsegae Women's Contemporary

Bringing a flexible, contemporary environment to this 36,000 square foot project was our goal. We wanted to create a “lifestyle” space that encouraged engaging experiences, attracting a younger, modern customer while featuring brands like Kenzo, DVF, Vince, and My Boon. Meet the new Women’s Contemporary floor of the elegant Shinsegae Gangnam store in Seoul, South Korea.

JHA: New Project: Shinsegae Women's Contemporary

We believed that it was crucial to add in experiences that engaged the customer, giving them reasons to linger and enjoy. A key component of this approach was the addition of the “Life Zone” which focuses on mind and body, anchored by a book boutique and coffee bar (approx. 1600 s.f.), as well as areas offering skin treatments and selling workout gear.

JHA: New Project: Shinsegae Women's Contemporary

The architecture of the space emphasizes a strong sense of geometry and circulation by utilizing a wood slat ceiling oriented in a strong diagonal pattern, echoing the structure of the space. This geometry orients the customer once they arrive on the floor, creating clear and open vistas.

JHA: New Project: Shinsegae Women's Contemporary

The material palette focused on a raw, urban vocabulary – grey stone, wood slats with exposed ceilings above, stainless steel and glass.

JHA: New Project: Shinsegae Women's Contemporary

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