Barneys Madison Avenue

Barneys New York asked JHA to design its luxury women’s handbag area—featuring luxury collections such as Chloé and Balenciaga—in the Madison Avenue flagship store in New York City to invigorate sales and capitalize on main floor foot traffic. JHA created the 40 foot-long wall, completed in 2001, inspired by the artistic compositions of Mondrian and Le Corbusier’s interior of Notre dame du Haut at Ronchamp. From a distance, the minimalist materials appear to be a striking combination of brushed, polished stainless steel and wood. Upon closer inspection, the detailed cerused silver oak paneling and linen wall covering innovatively create a warm, natural backdrop that romances the product. Donald Judd-like stainless steel boxes frame each bags individually presenting every designer piece as a work of art.Barneys Madison Avenue Jeffrey HutchisonBarneys Madison Avenue Jeffrey HutchisonBarneys Madison Avenue Jeffrey Hutchison