HMX Showrooms

JHA retrofitted an existing location in New York City’s Midtown to create a flexible combination showroom/workspace for the brands under HMX Group’s umbrella. To develop a unifying, masculine backdrop for multiple menswear labels including Hickey Freeman and Hart Schaffner Marx, JHA balanced the heritage of the brands with modern detailing. Historic oil paintings and original prints with matting covered in suiting fabrics enhanced the space. Walnut wood paneling was balanced with the sleekness of a gray “driftwood” floor and grass-cloth wall covering, and upholstered furniture covered in leather and suiting fabrics of pin stripes and herringbones underscored the luxury of the brands. And for the space’s centerpiece, the iconic Hickey Freeman Crest was elevated to sculpture—in a burl wood shadowbox with the brand’s herringbone suit fabric serving as its backdrop.HMX Showrooms Jeffrey HutchisonHMX Showrooms Jeffrey HutchisonHMX Showrooms Jeffrey HutchisonHMX Showrooms Jeffrey HutchisonHMX Showrooms Jeffrey Hutchison