Shinsegae Boon The Shop

Home of both emerging and fashion-forward designer brands such as Comme des Garçons and Stella McCartney, Boon the Shop is a specialty boutique owned and operated by Shinsegae. For the Shop located on the 3rd floor of the Gangnam store in Seoul, JHA created the concept of transforming this 2,500 square-foot space into a luxurious salon that mixes in modern minimalist elements true to the Shinsegae brand. This stylistic mash-up creates an aesthetic tension between the worlds of modern and classic, providing an environment that’s intimate, yet engaging for costumers.Shinsegae Boon The Shop Jeffrey HutchisonShinsegae Boon The Shop Jeffrey HutchisonShinsegae Boon The Shop Jeffrey HutchisonShinsegae Boon The Shop Jeffrey HutchisonShinsegae Boon The Shop Jeffrey HutchisonShinsegae Boon The Shop Jeffrey HutchisonShinsegae Boon The Shop Jeffrey Hutchison