Shinsegae Gangnam Women’s Designer

For the 36,000 square-foot women’s floor of Shinsegae’s flagship store in Seoul, JHA designed a multi-branded shopping world with a younger customer in mind. To maintain the luxury retailer’s strong, minimalist modern aesthetic while allowing brands like Prada and Chanel to preserve their own presence, JHA created a series of brand shops on the floor, each “wrapped” in a curved façade composed of shaped and fritted glass. The fritted pattern of the glass artistically reveals merchandise from the outside of the shop, while evoking an ethereal, “cloud-like” feel. To further engage customers, JHA also included interactive functions on the floor, such as a nail salon and pop-up shops.Shinsegae Gangnam Women's Designer Jeffrey HutchisonShinsegae Gangnam Women's Designer Jeffrey HutchisonShinsegae Gangnam Women's Designer Jeffrey HutchisonShinsegae Gangnam Women's Designer Jeffrey HutchisonShinsegae Gangnam Women's Designer Jeffrey HutchisonShinsegae Gangnam Women's Designer Jeffrey Hutchison