Given that the space was only 500 sq ft, JHA’s concept was to design an open and accessible retail “showroom” where the customer could directly interact with the product. With a no “behind-the-glass” concept, magnetic wool felt wall panels allow for flexible merchandising using “floating” displays that showcase the jewelry, making it easily accessible to the customer to explore, touch and try-on. The private viewing room is distinguished with a bold, colorful wall covering with a modern interpretation of a classic diamond pattern.
A modern glass facade with brass accents allows one to peer inside the intimate space. Once inside, felt wall panels and carpet tile surround the perimeter, accompanied by stone furniture and brass highlights. With a nod to Ippolita’s heritage and the craftsmanship of her jewelry, all of the furniture is artisanal and specified from Italy.