Peter Millar was founded in 2001 with an ethos to embody luxury, elegance and a dedication to superior craftsmanship. To guide the brand through the next generation, JHA created a fresh, modern vocabulary for Peter Millar’s new Chicago Store.
The contemporary yet classic space is inspired by Chicago’s significant architecture giants, such as Mies Van der Rohe and Louis Sullivan. The space features nods to these greats throughout.
The 3,000 SF space is organized into two main areas. The Front Hall is a large open room surrounded by windows with views of the Chicago streetscape. It incorporates gray washed wood floors and ribbed wood walls with soft accent uplighting. The rear of the store is an intimate, private shopping experience with an area for custom tailoring. The ceiling is a modern interpretation of a coffered ceiling, and the contemporary recessed light cove pattern and soft curved “cornice” is inspired by classic decorative ceilings by Louis Sullivan. The furniture and fixtures are a modern interpretation of Van der Rohe’s “form follows function” mantra.
JHA used minimal lines and sleek automotive paint finishes in various colors along with acrylic blocks to provide an interesting backdrop to highlight the colorful Peter Millar offerings. Modern decorative objects, paintings and black and white photography of Chicago Architecture are incorporated throughout the space to embellish the design vocabulary.