PETER MILLAR PALM BEACH
Palm Beach, FL
JHA recently designed a new boutique for luxury apparel brand Peter Millar, creating a fresh, modern concept for the brand’s new Palm Beach store.
JHA wanted to honor the elegance and luxury of the brand, known for its craft, sophistication, and innovation, while incorporating a modern aesthetic for the new location on Worth Avenue, a luxe shopping and dining destination.
The 3,500 SF space includes elements of a modern beach house with a minimalist aesthetic and soft forms.
Unique design details, including crafted rope screen walls, were incorporated into the retail space to highlight the displays in the windows. JHA used a light warm palette with bleached oak touches to provide a complimenting backdrop for the colorful Peter Millar offerings.