STREETS OF GEORGETOWN2018-09-09T13:21:55-04:00



HMX Group’s Chief Creative Office Joseph Abboud sought out JHA to create a multi-brand retail concept for their menswear labels (including Hickey Freeman, Hart Schaffner Marx, and Coppley)—a concept with roots in the legacy of fine American menswear. For the Georgetown location, residing in a Federal-style carriage house, JHA mindfully preserved details throughout the 6,000 square-foot space while updating the overall feel with modern elements. A mix of aged materials (such as distressed oak and blackened steel) and antiques (like vintage vitrine cases and artwork), and refined materials (including curtains and furniture covered in Hickey Freeman suiting fabrics) are juxtaposed against industrial elements such as wood-and-steel hanging racks and shelves, creating an eclectic, masculine atmosphere. A made-to-measure section is designed to feel like a haberdasher’s studio, and reinforces the tailoring heritage of the HMX brands.